Product Experience
Every role. One platform.
From front-counter staff handling resident requests to the CAO reviewing council-ready reports — every role has a purpose-built journey. Explore how Civic Tourism & Events works for your team.
Watch the 3-Minute Demo
See Civic Tourism & Events handle a complete resident service request — from intake through resolution and council reporting.
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Explore the Interface
Click through the actual Civic Tourism & Events interface. Navigate between the dashboard, resident profiles, service requests, and reports to see how everything connects.
14
Active Permits
+3 vs last month72%
Venue Utilization
+8% vs last month$892K
MAT Revenue (YTD)
+12% vs last month186
Calendar Events
+24 vs last monthRecent Activity
Canada Day Festival permit approved — all departments ✓
Events · 5 min ago
Community Hall booked for seniors' luncheon (Nov 15)
Venues · 12 min ago
MAT remittance received — Lakeside Inn ($4,280)
Finance · 18 min ago
Heritage walking tour route updated — 2 new stops added
Tourism · 25 min ago
Farmers' market event submitted for moderation
Calendar · 40 min ago
Role-Based Journeys
One Platform, Every Perspective
Select a role to explore their complete journey through Civic CRM — from day-one onboarding to daily workflows and strategic outcomes.
Tourism Director
From Data Gaps to Evidence-Based Tourism Strategy
The Tourism Director's command centre — overseeing visitor analytics, economic impact reporting, marketing campaigns, tourism asset management, and strategic planning with data-driven insights.
Dashboard
Tourism pulse
Executive dashboard showing visitor counts, economic impact estimates, venue utilization, event permit volumes, MAT revenue, and sponsorship pipeline — updated in real-time across all tourism functions.
The Tourism Director's dashboard provides a single-screen view of the municipality's tourism health: total visitors (YTD), economic impact estimate, venue utilization rates, active event permits, MAT revenue vs. budget, sponsorship commitments, and community calendar submissions. Drill-down from summary metrics to individual data points. Year-over-year comparison with auto-generated trend analysis.
Assets
Tourism inventory
Review tourism asset inventory — 287+ assets across 12 categories, GIS-mapped with themed routes, seasonal availability managed, AODA accessibility documented, and external platform syndication active.
The tourism asset management interface displays all registered assets with GIS mapping, category filtering, and data currency tracking. Staff update seasonal hours, add new attractions, configure themed routes, and review external platform sync status (Google Business, TripAdvisor, Destination Ontario). Accessibility profiles ensure AODA compliance. Review scores from external platforms monitored through unified interface.
Campaigns
Marketing execution
Plan and execute tourism marketing campaigns across digital channels — CASL-compliant email, social media scheduling, content calendar, press releases, and partner co-marketing activities.
Campaign management provides structured project planning with objectives, audiences, channels, budgets, and KPIs. The content library organizes photos, videos, and copy tagged by season, asset, and campaign. Email marketing with CASL consent tracking, social media publishing across Instagram/Facebook/X/YouTube, and press release distribution with embargo management — all from one interface. Partner co-marketing agreements tracked with shared budget reporting.
Analytics
Visitor impact
Review quarterly visitor statistics — multi-source counts, TREIM economic impact, visitor origin mapping, seasonal trends, accommodation occupancy, and benchmarking against comparable destinations.
Visitor analytics aggregate data from trail counters, parking systems, facility admissions, event attendance, and accommodation occupancy. Economic impact calculated using TREIM methodology: total visitor spending, GDP contribution, tax revenue, and jobs supported. Origin data mapped at census-division level. Seasonal indices track year-over-year shifts. Benchmarking against configurable peer destinations using Statistics Canada data.
Report
Council-ready
Generate the annual tourism report directly from system data — visitor volumes, economic impact, MAT revenue, event statistics, venue utilization, marketing ROI — ready for council and tourism board presentation.
The annual tourism report auto-generates from system data: total visitors by source, economic impact estimates (spending, GDP, tax revenue, jobs), MAT revenue and allocation, event permit volumes and types, venue utilization and revenue, marketing campaign performance, and sponsorship revenue. Year-over-year comparison. Benchmarking against Ontario municipalities. Export as PDF for council agendas and accessible HTML for website posting.
Strategy
Evidence-based decisions
Use visitor analytics, seasonal trends, and economic impact data to inform tourism investment decisions, off-season marketing priorities, and provincial grant applications — backed by quantitative evidence.
Tourism strategy becomes data-driven. Seasonal trend analysis reveals off-season opportunities. Visitor origin mapping targets marketing at high-potential feeder markets. Economic impact evidence supports provincial grant applications. Year-over-year benchmarking identifies competitive gaps. MAT revenue trends inform tourism promotion budgets. Sponsorship ROI data justifies fee adjustments. All strategic decisions supported by automatically generated evidence from a single platform.
Strategy Journey
0 / 6
Step 01
Dashboard
Tourism pulse
Executive dashboard showing visitor counts, economic impact estimates, venue utilization, event permit volumes, MAT revenue, and sponsorship pipeline — updated in real-time across all tourism functions.
The Tourism Director's dashboard provides a single-screen view of the municipality's tourism health: total visitors (YTD), economic impact estimate, venue utilization rates, active event permits, MAT revenue vs. budget, sponsorship commitments, and community calendar submissions. Drill-down from summary metrics to individual data points. Year-over-year comparison with auto-generated trend analysis.
Step 02
Assets
Tourism inventory
Review tourism asset inventory — 287+ assets across 12 categories, GIS-mapped with themed routes, seasonal availability managed, AODA accessibility documented, and external platform syndication active.
The tourism asset management interface displays all registered assets with GIS mapping, category filtering, and data currency tracking. Staff update seasonal hours, add new attractions, configure themed routes, and review external platform sync status (Google Business, TripAdvisor, Destination Ontario). Accessibility profiles ensure AODA compliance. Review scores from external platforms monitored through unified interface.
Step 03
Campaigns
Marketing execution
Plan and execute tourism marketing campaigns across digital channels — CASL-compliant email, social media scheduling, content calendar, press releases, and partner co-marketing activities.
Campaign management provides structured project planning with objectives, audiences, channels, budgets, and KPIs. The content library organizes photos, videos, and copy tagged by season, asset, and campaign. Email marketing with CASL consent tracking, social media publishing across Instagram/Facebook/X/YouTube, and press release distribution with embargo management — all from one interface. Partner co-marketing agreements tracked with shared budget reporting.
Step 04
Analytics
Visitor impact
Review quarterly visitor statistics — multi-source counts, TREIM economic impact, visitor origin mapping, seasonal trends, accommodation occupancy, and benchmarking against comparable destinations.
Visitor analytics aggregate data from trail counters, parking systems, facility admissions, event attendance, and accommodation occupancy. Economic impact calculated using TREIM methodology: total visitor spending, GDP contribution, tax revenue, and jobs supported. Origin data mapped at census-division level. Seasonal indices track year-over-year shifts. Benchmarking against configurable peer destinations using Statistics Canada data.
Step 05
Report
Council-ready
Generate the annual tourism report directly from system data — visitor volumes, economic impact, MAT revenue, event statistics, venue utilization, marketing ROI — ready for council and tourism board presentation.
The annual tourism report auto-generates from system data: total visitors by source, economic impact estimates (spending, GDP, tax revenue, jobs), MAT revenue and allocation, event permit volumes and types, venue utilization and revenue, marketing campaign performance, and sponsorship revenue. Year-over-year comparison. Benchmarking against Ontario municipalities. Export as PDF for council agendas and accessible HTML for website posting.
Step 06
Strategy
Evidence-based decisions
Use visitor analytics, seasonal trends, and economic impact data to inform tourism investment decisions, off-season marketing priorities, and provincial grant applications — backed by quantitative evidence.
Tourism strategy becomes data-driven. Seasonal trend analysis reveals off-season opportunities. Visitor origin mapping targets marketing at high-potential feeder markets. Economic impact evidence supports provincial grant applications. Year-over-year benchmarking identifies competitive gaps. MAT revenue trends inform tourism promotion budgets. Sponsorship ROI data justifies fee adjustments. All strategic decisions supported by automatically generated evidence from a single platform.
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See Civic Tourism & Events in your environment
Schedule a personalized walkthrough with our municipal solutions team. We’ll configure a demo environment to match your municipality’s structure.